In an article for Bloomberg News, Mark Whitehouse noted "A regression analysis suggests the phrase adds (very roughly) 51,000 to a post's retweet-and-favorite count, which is important given that the average Trump tweet attracts a total of 107,000." In the first half of 2017 alone, Trump repeated his slogan on Twitter 33 times. This comment claimed to justify his usage of social media as his main preferred method of communicating to his supporter-base. Make America Great Again!" on July 1, 2017. In response to criticism regarding his frequent and untraditional usage of social media, Trump defended himself by tweeting "My use of social media is not Presidential - it's MODERN DAY PRESIDENTIAL. Trump tweeted "MAKE AMERICA GREAT AGAIN!" on September 1, 2018, apparently in response to Meghan McCain telling approximately 3,000 mourners at John McCain's memorial service, "The America of John McCain has no need to be made great again because America was always great." Social-media usageĭonald Trump took the campaign slogan to social media (primarily to Twitter), using the hashtags #makeamericagreatagain and its abbreviation #maga. President Trump stated in January 2017 that the slogan of his 2020 reelection campaign would be "Keep America Great" and immediately ordered a lawyer to trademark it. Following Trump's election, the website of his presidential transition was established at. The candidate claimed that "millions" were sold.
The slogan was so important to the campaign that at one point it spent more on making the hats – sold for $25 each on its website – than on polling, consultants, or television commercials. ĭuring the campaign, Trump often used the slogan, especially by wearing hats emblazoned with the phrase in white letters, which soon became popular among his supporters. It was registered as a service mark on July 14, 2015, after Trump formally began his 2016 presidential campaign and demonstrated that he was using the slogan for the purpose stated on the application. (Trump later said that he was unaware of Reagan's use in 1980 until 2015, but noted that "he didn't trademark it".) On November 12 he signed an application with the United States Patent and Trademark Office requesting exclusive rights to use the slogan for political purposes. After selecting "Make America Great Again", Trump immediately had an attorney register it. "Make America Great" was his next slogan idea, but upon further reflection, he felt that it was a slight to America because it implied that America was never great. By his own account, Trump first considered "We Will Make America Great", but did not feel like it had the right "ring" to it. Trump himself began using the slogan formally on November 7, 2012, the day after Barack Obama won his reelection against Mitt Romney. Also in December 2011, he published a book using as a subtitle the similar phrase "Making America #1 Again" - which in a 2015 reissue would be changed to "Make America Great Again!" Two months later, in December 2011, Trump made a statement in which he said he was unwilling to rule out running as a presidential candidate in the future, explaining "I must leave all of my options open because, above all else, we must make America great again". On September 16, 2011, Roger Stone, Trump's longtime political advisor and a veteran of Reagan's 1980 campaign, tweeted the slogan: "Make America Great Again -TRUMP HUCKABEE 2012 #nomormons". In the Trump era, Voice of America has called the slogan a loaded phrase because it "doesn't just appeal to people who hear it as racist coded language, but also those who have felt a loss of status as other groups have become more empowered." įurther information: Donald Trump 2016 presidential campaign The slogan has become a pop culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment, and politics, and used both by those who support and oppose the presidency of Donald Trump. Democratic pollster Douglas Schoen has called Trump's use of the phrase as "probably the most resonant campaign slogan in recent history," citing large majorities of Americans who believed the country was in decline.
Bill Clinton also used the phrase in speeches during his successful 1992 presidential campaign and again in a radio commercial aired for his wife Hillary Clinton's 2008 presidential primary campaign. Ronald Reagan used the similar slogan " Let's make America great again" in his successful 1980 presidential campaign. ɡ ə/) is a campaign slogan used in American politics that was popularized by Donald Trump in his 2016 presidential campaign. " Make America Great Again" (often abbreviated as MAGA / ˈ m æ.
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